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client
quantum mob
timeline
Feb '20 - Present
role
DESIGNER & Facilitator

Overview

Quantum Mob's new branding features a freshly thought visual and verbal system as the company grows to become one of the most talented software agencies in Toronto.

the challenge

At Quantum Mob the main challenge that we faced was how can we develop a consistent brand, across various different mediums. Something that would allow us to have more established goal so that it can resonate with not only its current employees but also prospective clients and employees.

The strategy

I facilitated a branding workshop with our internal stakeholders (CEOs, Marketing Specialists, Sales, etc) so that we could generate ideas on where and what we want the Quantum Mob brand to be. Following that, the design deliverables were presented and discussed to further push the project forward towards development.

The solution

A complete overhaul of the Quantum Mob brand that features a new look to the website, new marketing initiatives, and a new tone that resonates with the company's target audiences.

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getting the whole crew together.

kick off engagement

To start off this internal engagement, I invited our stakeholders to a couple brainstorming sessions. The purpose of these sessions was to bring everyone into the same environment so that when working together, it can enable us to make a cohesive brand experience. Taking some inspiration from design sprints, I wanted to run everyone through a few exercises to help them see the bigger picture when it comes to looking at Quantum Mob from the outside-in and vice versa.

IDENTIFYING CUSTOMERS

Having the participants identify who our target audience are had helped solidify the best way we can structure the site to suite their objectives, and how our solutions can help them. We had chosen to focus on prospective clients (M-L business), partnerships, and prospective employees. With the target audiences identified, this would allow me to develop a better UX for the site that would cater to the needs of those users.

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establishing the visual identity.

INFORMATION ARCHITECTURE

Going back to the needs of our target audience, I developed the information architecture for the site that would best reflect how they would navigate the site and how the information should be organized.

the DESIGN SYSTEM

The design system I developed is based off of Brad Frost's Atomic Design. I broke the site down into various small components (buttons, input fields, etc) which together would form bigger components such as nav-bars, combination headings, etc. For primary colours, we decided to go with a purplish blue with different hues of white, which gave the brand a more lively, and trusting feeling.

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the high-fidelity mockups

high-fidelity designs

After many iterations, we have landed on a design that resonates with the whole team.