overview
A complete refresh of an existing brand.
The team at Quantum Mob and I had underwent and developed a complete refresh of their brand that would allow us to have more established goals as a relatively new startup. The result: A complete overhaul of the brand that features a new look for the website, new marketing initiatives, and a new tone that resonates with the company's target audiences.
To help with this, I facilitated a branding workshop with our internal stakeholders (CEOs, Marketing Specialists, Sales, etc) so that we could generate ideas on what we want the Quantum Mob brand to be and where it should head.
Once everyone had listed their attributes in each category, I had them select their top 3. The key takeaways from this exercise were that many had chosen the keywords "diverse, collaborative, open/transparent, forward thinking, and solution oriented". Keeping those words in mind would later come in handy when developing the visual identity.
identifying customers
Deciding on who we're designing for.
Having the participants identify who our target audience were had helped me solidify the best way we can structure the site to suite their objectives, and how our solutions can help them. We had chosen to focus on prospective clients (M-L business), partnerships, and prospective employees. With the target audiences identified, this would allow me to develop a better UX for the site that would cater to the needs of those users.
Design work
Improving the website's look & feel.
Now that we had an idea on who and what we're designing for, the first priority was to start brainstorming on how we can revise the website experience so that it felt more modern and easier to navigate.
The main issues that we uncovered were primarily around alignment consistency and overall accessibility around colour choices and typography.
the final result
The finalized website is finally here.
Now that we had an idea on who and what we're designing for, the first priority was to start brainstorming on how we can revise the website experience so that it felt more modern and easier to navigate.
The main issues that we uncovered were primarily around alignment consistency and overall accessibility around colour choices and typography.