D'Aundre Pryce-Pierre
Digital
Portfolio
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During my time at Quantum Mob, the team and I had underwent and developed a complete visual refresh of their brand that would allow them to have a more established image and goal that could cater to the needs of their target audiences.
Product Designer - Interaction Design, Visual Design, Userflows, Workshop Facilitation
January 2020 - July 2020
Eric Kim (Co-Founder), Erich Reich (Co-Founder & CTO), Keats Jabri-Pickett (Marketing Manager), Britton Russell (Tech Sales), Sushil Taylor (Developer)
At Quantum Mob the main challenge that we faced was how can we develop a consistent brand message across many different mediums.
To start things off, I facilitated a mini branding workshop with our internal stakeholders (CEOs, Marketing Specialists, Sales, etc) so that we could generate ideas on what we want the Quantum Mob brand to be.
There was no clear niche on who Quantum Mob wanted to cater their services to as they have dabbled in many industries.
Across various online mediums (website, social media, email, etc) there lacked a cohesive visual identity.
To start things off, I facilitated a mini workshop with our internal stakeholders (CEOs, Marketing Specialists, Sales, etc) so that we could generate ideas on what we want the Quantum Mob brand to be. The purpose of these sessions was to bring everyone into the same environment so that when bouncing ideas off of each other, it allowed us to understand everyone’s different perspectives on the company.
The first branding exercise I had everyone participate in involved ideating on different attributes that best represented the company. The purpose of the exercise was to have the participants identify what they thought about Quantum Mob under different categories.
Affinity map of the responses
The second exercise was just having them list out what they think were the current brand’s strengths and weaknesses.
Notable strengths:
- The potential to grow and evolve as a company
- Having broad service offerings
- Diverse set of professionals
Notable weaknesses:
- No consistent outbound messaging
- No consistency between design assets and tone
- Not focusing on strength of team
- Too niche
Company's current strengths and weaknesses
For the last exercise, I had the participants identify who our desired target audiences were (almost like personas), what might be some of their motives/objectives and what kind of solutions could we provide them. The team had decided to focus catering the company two demographics: Prospective Employees & Small-Medium Sized Businesses.
Client Persona
Prospective Employee Persona
We wanted our 'voice' to highlight some of the advantages of working with/for Quantum Mob such as a focus on trust & transparency & modernizing existing solutions
We had chosen to focus on prospective clients (S-M business), partnerships, and prospective employees.
The team had wanted to focus on catering the site to support the new needs/objectives of our target audiences. I developed a site-map to help me set the foundation on where content should exist on the site and how our users will access it.
Site architecture
The design library I developed was primarily focused on improving the functionality, accessibility, and general aesthetics of the website. When designing it, I broke the library down into various small components (buttons, input fields, etc) which together would form bigger components such as nav-bars, combination headings, etc.
Webpage layout margins
Website font sizes
Website & brand colours
Button stylings
Card stylings
Company projects
Case study designs
Mobile screens
Mixed devices
When I joined the team at Quantum Mob as a solo designer, I had the chance to really learn and hone my skills as a Product Designer.
Conducting a workshop takes a great deal of organization and planning. Being able to bring people together with different backgrounds was difficult, but I learned a lot about how each member's expertise can be utilized.
Creating and managing my first design library within Figma and collaborating with our devs to make code-ready assets proved to be a very valuable skill for future projects.
Creating an indoor AR-based navigation app for students visiting a new campus.
(2019)
